MarketerMatt

BLOG / AI

AI

Posts about the AI tools and agents I use to run my companies, what I tried, and what happened.

4 min read

Day 3 of 100: My AI System Was Mostly Doing Work About Itself. So I Turned It Off.

I built an engine to run my work in the background. It mostly made work about itself. What I turned off, the two setups I tried today, and where I landed.

4 min read

Day 2 of 100: "Hey AI, Build Me a Million-Dollar Business" Is a Bad Delegation. Here's a Good One.

Why most people's AI delegation fails the same way a VA fails without the password, and the goals, targets and passes structure I use to hand real work to AI across 4 companies.

6 min read

Day 1 of 100: Turning My 4 Companies Into AI-First Companies (While AI Writes This Blog)

I run four companies and I'm a terrible manager. For the next 100 days I'm building AI-first companies in public: AI does the work, I handle the decisions. Day 1: the system looked busy and wasn't.

7 min read

I Built a Dog Gift Store and Handed It to My Agents

I built doggiftery, a dog-gift store with ~900 products, almost entirely with AI for under $5 with Shopify included, then pointed my agents at growing it. What's working, what's not, and what I'm building to fix it.

6 min read

I Built a Google Business Profile Tool in 10 Days With AI

How AI-accelerated development let me ship a Google Business Profile automation MVP from idea to working product in 10 days.

7 min read

Why I Ditched WordPress After 20 Years (And What I Use Now)

After 20 years building with WordPress, I switched to Next.js. The business case: performance, cost, AI integration, what matters in 2026.

7 min read

AI Tools That Removed My Biggest Small-Business Bottleneck

I run 4 businesses. The biggest bottleneck was always the dev feedback loop — idea to shipped product took weeks. AI tools closed that gap to hours.