BUILDER · MARKETER · AUTOMATOR
I'm turning my 4 companies into AI-FIRST companies, in public.
Three I own, one I operate. AI does the work, I make the decisions. This is the build log: what's working, what's not, and the framework behind it.
What I'm Building
I've always had more ideas than time to execute them. AI changed that. Here's what I'm working on right now.
Scepter Marketing
Active — 17 yearsFull-service digital marketing agency I founded in 2009. We run 20+ active SEO and web projects, build automation systems for small businesses, and white-label for other agencies. This is the machine that started everything.
Ecom Circles
LaunchedSaaS platform for ecommerce sellers — lead generation, automated repricing, order management, inventory tracking, and reporting. Over 3,000 sellers have used the tools. Our community has generated $100M+ in marketplace revenue across Amazon and Walmart.
Alfred
LaunchedGoogle Business Profile optimization on autopilot. I built the MVP in 10 days using AI. It handles posting, review responses, citation management, and ranking signals — everything a local business needs to show up on Google without lifting a finger.
Scepter Commerce
ActiveRetail operations arm — selling on Amazon and Walmart at scale. We handle sourcing, listing optimization, fulfillment logistics, and marketplace compliance across multiple storefronts.
Latest from the build log
How to Use Grok Bot with Claude
How to use Grok Bot with Claude: what I send to Grok, what I send to Claude, and how about fifty Grok bots hand the heavy work and research to Claude.
Grok Bot vs ChatGPT Dots vs Claude Duet: Testing All Three
Grok Bot vs ChatGPT Dots vs Claude Duet, from testing all three at once: pricing, how many agents, passwords, approvals, and which one I use for what.
Claude Duet Review: Approved Fast, but the Most Limited Agent I've Tested
My Claude Duet review after getting off the waitlist: what it does, the GitHub problem, pricing, and how Duet compares to Grok Bot and ChatGPT Dots.
ChatGPT Dots Review: My First Days With OpenAI Dots vs Grok Bot
My ChatGPT Dots review: not as smooth as Grok Bot, struggles to get into some sites, and it's hard to tell when it's working. Plus OpenAI Dots pricing.
Grok Bot Review and Pricing: What It Does Better Than Claude
My Grok Bot review: where it beats Claude, how I burned through the Ultra plan in about 30 hours, Grok Bot pricing, and how it compares to Dots and Duet.
How to Use Claude Code If You're Not a Developer
How to use Claude Code if you're not a developer: how I went from Lovable to shipping features myself with Claude Code, and the 4 things I'd set up first.
Why AI changed everything
"I've been running businesses since 2009. The hardest part was always the gap between having an idea and seeing it built. You think it up, find time to explain it to someone, they build it, you review it, go back and forth. Even in Agile mode that takes weeks.
AI closed that gap. Now I can iterate at the speed of thought. I'm not an AI expert — I'm a guy who found tools that let me move as fast as I think. And I'm pushing the limits of how far that goes.
That's what this site is about. What I'm building, what's working, what's not.
Ways to work together
I take on a handful of projects at a time. Here's what that looks like.
Consulting
From $10K / 3 months
Three months of direct access to me by voice message. Send me what you're stuck on, get real answers back. No group, no course.
Custom Software Build
From $50K
A real, production software product for your business, built with the same AI-first system I use to build my own.
Growth Partnership
Equity / Rev-Share
I come alongside your business and install systems, AI, and marketing to 2–20x your revenue. My team executes. You keep running your company.
More content coming. Follow the build.
Get each day by email
I'm writing every day for 100 days about turning my 4 companies into AI-first companies. One email when each post goes up. Unsubscribe any time.