Marketer Matt

I watched some videos today from a friend of mine that were talking about how the economy is collapsing all around us. Apparently, the US dollar backs most of the world’s currencies and oil must be purchased in US dollars rather than any other currency. Apparently, this is the only thing that is keeping the dollar from becoming worthless as the Fed pumps more and more dollars into the system. Supposedly they are planning to pour up to 11 trillion additional dollars into the economy, thinking that that will save it… which it won’t. So what does that have to  [ Read More ]

How Do I Advertise My Business Online? This is a very common question for local business owners these days. The statistics are everywhere about how many people do local searches online and how the number has been skyrocketing over the last few years. Any business owners that are unconvinced that the internet is here to stay needs only to look at some of these statistics to see the trends. But of course looking at the statistics only gives us a reason to market but doesn’t help us much with the “how.” So with that, here are some of the steps  [ Read More ]

I tend to now like the idea of college at all. Paying upwards of $50k-$250k to learn… what? Do you know how many people graduate and can’t get jobs these days? As a career move or as an investment, I wouldn’t recommend that anyone go to traditional college at all unless they had to because they pursuing becoming a doctor, lawyer, CPA, or some other fields that require that someone get a degree. The investment in both years and money is darn near ridiculous on almost every level. That being said however, sometimes I’m pleasantly surprised to find that there  [ Read More ]

A lot can happen in 5 months. It was 5 months ago that I started my company Scepter Marketing. Since then we’ve been helping clients, some paid, some underpaid, doing whatever we can do to sharpen our skills and get things rolling. It feels like right now I’m on the precipice looking over into the promised land, and I’m feeling up the challenge. The business model has switched around several times from when it was first birthed in 2009, but we’ve settled on a path that looks promising to all. It’s coming to that time where I really have to  [ Read More ]

So I went to see the Social Network after hearing raving reviews from my friends about how perfect of a movie it was. And you know what? It actually was pretty sweet. It was inspiring and motivating to watch the story of guy close to my age who built a multi-billion dollar business in just a few short years! And, having similar ambitions myself, I enjoyed the movie. The movie also highlighted some interesting issues such as intellectual property rights.. In the movie, (this is a spoiler for those who haven’t seen it yet!) Zuckerberg was hired by a couple  [ Read More ]

Hey there, My name is Matt and I’m a professional entrepreneur and marketer. I love what I do and you have found my site because I do it well. My first company, Scepter Marketing, is a successful internet marketing company that specializes in helping small businesses dominate their competition online. If you have a small businesses, you should contact us. I’m sure we can help you. We are currently developing a new platform for helping small businesses in our home town of Lansing connect with their customers though we hope to quickly expand to other cities as well. You can  [ Read More ]

As I wrote in a previous post the internet is like the California Gold rush! There is nearly limitless opportunity for people like you and me to jump in and make money by talking about and doing what we love! There are thousands of markets without a market leader and they are just waiting for people like you and me to come along and connect with them, teach them, and give them a place to talk about and share their hobbies, pastimes, and passions! So here’s the deal. I’m going to be experimenting with an idea that I’ve had for  [ Read More ]

I saw something that made me laugh today. I saw a website offering to give 2000+ back links in a matter of two weeks!! If you have ever built links really fast (as I’ve tried) Google generally isn’t a fan of that, especially with new sites. For example, I through up a site for a project I’m working on and landed on the 3rd page of Google with just minimal on page SEO stuff. I contacted my friend who has a PR4 blog and asked him to link to my site to help me out. He did, and as soon  [ Read More ]

In case you haven’t caught on yet, commenting on other people’s blogs is a great way to build links to your website. And as all internet marketers know (or will learn very quickly!) links are a huge part of getting your site ranking well in the search engines. Recently, internet guru Ryan Deiss released a free report called “Authority Codes” where he gave away some Google search hacks for finding relevant blogs to post comments on. I’ve found it quite helpful and I highly recommend that you read it. However, I did want to add a few observations that will  [ Read More ]

So it appears as though the clash of the titans has begun! Google and Facebook have taken aim at each other. Facebook has introduced search and Google is creating their own social media network. Facebook has taken their “like” feature to the next level by allowing website owners to place a Facebook branded “like” button on individual posts and web pages. Apparently Facebook plans on using this popularity contest as their way of doing search. In contrast to Google, where the website with the most authoritative links pointing to it wins, Facebook seems to plan on having more of a  [ Read More ]